Select Sires Member Cooperative Welcomes Matt Eaton as Area Business Director
Select Sires Member Cooperative (SSMC) is proud to announce the appointment of Matt Eaton as the Area 5 Business Director. As he begins, Eaton will oversee business development and growth efforts across the area which includes Arizona, New Mexico, Oklahoma, and Texas. He will focus on strengthening customer relationships, broadening the cooperative’s market presence, and leading initiatives to support regional success. In addition, Matt will be a member of the Executive Management team providing guidance in the overall direction of SSMC.
“Matt brings an impressive combination of industry knowledge and leadership experience to our team,” said Chris Sigurdson, chief executive officer of SSMC. “His expertise in dairy farm performance and data analytics, paired with proven team management and business development uniquely positions him to lead this important region. Matt’s master's degree in animal science and his time as an A.I. technician will serve him well as we grow genetics, monitoring system sales, and our ProTECH professional A.I. technician team.”
With more than 27 years in the cattle industry, many dedicated to dairy reproduction, Eaton has cultivated a career centered on herd health. After completing his Master of Science degree at Texas A&M University, he spent nearly 15 years supporting large dairy herds in various capacities. Most recently, Eaton served as sales team manager for another A.I. company and was a regional business manager for Animal Health Vision (AHV) International, where he specialized in animal health and business growth strategies. Eaton led sales teams across the southwestern United States.
“I am honored to join Select Sires Member Cooperative,” said Eaton. “I look forward to working alongside our talented team to deliver innovative solutions that drive success to both dairy and beef producers.”
Select Sires Member Cooperative (SSMC) was established on October 1, 2023, representing the Select Sires federation in 27 U.S. states and the country of Mexico. SSMC delivers excellence in personalized service, quality offerings, and cattle genetics. They are committed to expanding knowledge and providing professional development opportunities for their team. This promise ensures the highest quality service to their members-owners while enhancing the team’s growth and experience. Select Sires Member Cooperative operates as a true cooperative while striving to inspire the excellence of producers, herds, and communities. To learn more about SSMC, visit ssmcoop.com.
