
Select Sires’ ProfitSOURCE® sires are selected to meet your fertility and calving ease expectations, while also offering different profiles of growth and carcass traits desired by beef supply chain partners. Custom-selected genetics combined with elite calf care practices and traceability-driven insights drive demand. No matter your location, breed base, or desired marketing weight, marketing options are available! Tag it, Trace it, and Trust it as a source of profit on your farm.

ProfitSOURCE®: Your Source for Proven Carcass Quality
In Summer 2024, Select Sires sent four loads of ProfitSOURCE®-sired fat cattle, all born, raised, and finished on one dairy, to a packing plant for a cutout test to quantitatively evaluate their performance. The results were just as impressive as the many thousands of commercially collected carcass records in Select Sires’ ProfitSOURCE database. Lauren Kimble, manager of ProfitSOURCE supply chains, talked with Texas Tech University Professor and Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology, Brad Johnson, Ph.D., who assisted with the study, to break down the carcass cutout results.
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Wayne Glaeser, ProfitSOURCE® Marketing Coordinator
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