ProfitMAX is Select Sires’ comprehensive service program. By incorporating the cooperative’s many genetic and reproductive tools into a customizable plan for each dairy, ProfitMAX service professionals work with you to achieve long-term profitability from your genetic decisions. An audit of each participating dairy’s reproductive records, cow and heifer inventories, as well as evaluation of each animal’s genetic value are considered using proprietary inventory calculators to determine the best possible genetic pairing. This will maximize profits in the next generation to meet each herd’s individual goals so the dairy not only survives but thrives well into the future.